This morning I was part of a webinar where writer, businesswoman and all round inspiration Valerie Khoo, challenged us to think about the way we use storytelling in our businesses.
I loved Valerie’s presentation because I am also a big fan of using stories as the basis of any marketing strategy. In fact, the work we do at Straight Shooter is based on our theory that ‘Marketing is telling – and selling – a compelling story to the right people, at the right time and for the right reasons.’
If you are interested in learning more about the types of stories you can develop for yourself and your business, check out Valerie’s book Power Stories: The 8 stories you MUST tell to build an epic business.
The webinar was run by the Australian Businesswomen’s Network. This organisation has terrific resources for businesses of all stages and sizes, with more webinars coming up soon.
Finally, Victoria’s Small Business Festival is underway with hundreds of events, exhibitions, competitions and ideas to choose from. Check out the program and book yourself in for some time to focus on you and your business.
Do you use storytelling in your business?