Seth Godin is described as America’s Greatest Marketer and his blog is one of the most popular in the world. I recommend you follow him and consider how his ideas can be applied in your own business. His writing is straight forward and inspiring – just how we like it.
In this post I am sharing an important article written by Tom Peters about brand. Whenever I am working with clients or running a seminar about branding, I give participants a copy of this article as food for thought.
Now I warn you, this is a long article and there is a lot to take in and think about. You will need some time – so stop, make yourself a cuppa, sit, read and highlight or make notes as you go through. If you get stuck, keep going or come back to it later. You might find something that resonates towards the end?