The way I see it, with every excuse you make about marketing, you are giving away a little bit of control of the future success of your business. You are divesting the potential of all of your hard work. I mean what is the point of working so hard to build a business, if you are not doing everything possible to tell people about it.
So today I’m hoping to give you a wake up call. I want to convince you that even if you only have a small amount of time – and even if your marketing budget is non-existent – you can create habits to actively marketing your business and share your story.
Let’s start off with talking about time. Sure time is a limited resource. I haven’t come across an app yet that has found a way to squeeze more than 24 hours into each day – but I’m sure it’s not far away! Until this is available to us, we are stuck trying to fit too many things into too little time. So when faced with this, how can you carve out time to focus on marketing?
Let’s start with baby steps…
I want you to do a calculation. Work out how many hours you work on average each week. Then work out 1% of this time. For example:
40 hours per week or 2400 minutes x 1% = 24 minutes
This 1% is how much time I want you to spend on marketing this week.
Using the example of 24 minutes across a whole week – what could you achieve?
Here are 10 suggestions:
- Phone a customer or contact you think might be a good target for more business and just have a chat
- Map out the key points of an article on a topic in your area of specialisation
- Update your LinkedIn profile
- Hold a short meeting over coffee with 3 colleagues to ask them what they are working on and discuss cross-referral opportunities
- Research and register for a networking event relevant to your industry
- Review your customer or client lists to see if you can think of new ways to get to know their businesses better
- Set up a meeting with one of your key clients and ask them to show you around their operations
- Find an article that may interest your customers or contacts and email a link out to them
- Send a birthday card to a long-term client
- Refer an opportunity to a business contact or colleague – what comes around goes around.
Any of these activities has the potential to bring more work into your business or – at the very least- to raise your profile in the minds of your contacts or customers, reinforcing who you are and how you can help them.
It doesn’t have to take lots of time or money, but a little bit of marketing can bring great results.
What did you achieve with your 1% of time? Let me know by leaving a comment below.