I was a very proud Marketing Coach on Sunday when one of my clients, Kyneton Community & Learning Centre (KC&LC), celebrated their 25th anniversary with fun, food and music at a Community Open Day.
Kyneton is a thriving country town between Melbourne and Bendigo in regional Victoria. Kyneton Community & Learning Centre provides a range of services covering education, care and community services for participants of all ages from Kyneton and the wider district.
KC&LC has an amazing group of dedicated staff and volunteers who are doing an incredible job building the range of services on offer and delivering these services at the highest level of quality.
Everyone in the Kyneton community is welcome at the centre. Yet, research revealed that while 90% of residents in the Kyneton district were aware that KC&LC existed, only 10% of them had used the services provided.
I worked with the Committee of Management and staff earlier this year to put together a sustainable and manageable grassroots strategic communication plan to help them achieve their business goals in the short and long term. The challenge is to engage the community through effective communication to encourage greater and ongoing participation in the centre.
The upcoming 25 year anniversary was a perfect way to kick off the KC&LC communication campaign. Committee members and staff implemented each element of the communication plan which involved running a community art competition, organising lots of local promotion and publicity, gathering sponsorships from local businesses, all culminating in a Community Open Day where residents were welcomed, fed and entertained as they visited the centre – many for the first time.
This is the first phase in the ongoing implementation of the strategic communication plan for KC&LC. As a not-for-profit (NFP) organisation, we agreed on a model where I am a Marketing Coach – I drafted the plan in consultation with key stakeholders – but the implementation is the responsibility of nominated members of the KC&LC team. I am always available to answer questions and support them as the projects progress. And I was very happy to attend their party, eat a piece of birthday cake and celebrate all the work that has already been done. Well done team!
I look forward to more trips to KC&LC as future phases of the Strategic Communication Plan are put into place.
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