In this post I am sharing an important article written by Tom Peters about brand. Whenever I am working with clients or running a seminar about branding, I give participants a copy of this article as food for thought.
Now I warn you, this is a long article and there is a lot to take in and think about. You will need some time – so stop, make yourself a cuppa, sit, read and highlight or make notes as you go through. If you get stuck, keep going or come back to it later. You might find something that resonates towards the end?
What did you think? Are you suprised to learn that this article was written over 15 years ago?